Leyton Orient, the east London football club, is again facing financial struggles, with overseas-based owners looking to bring in a minority partner. Chairman and co-owner Nigel Travis, a lifelong Orient fan, is leading the charge to find new investment. Travis, who has had a successful career in business, including running Dunkin' Brands, is currently chairman of four companies, including Abercrombie & Fitch. He believes the popularity of English football in the US, particularly after the success of Ted Lasso, presents an opportunity for the club. Travis is part of a WhatsApp group for EFL owners based in America, which includes owners from Peterborough, Wycombe, and Plymouth. The group is working on a documentary that will showcase the behind-the-scenes of running a football club. Travis says the documentary will be fun and will feature the owners ribbing each other. The club's financial struggles are not new, with Leyton Orient having previously been featured in a documentary, Orient: Club For A Fiver, which showed the gritty reality of running a football club. Travis is hopeful that the new documentary will help to attract new investment and fans to the club. He notes that many kids in the US are interested in watching English Football League games, rather than Premier League games, and sees this as an opportunity for the club to grow its fanbase. With 26 of the 72 EFL clubs now part-owned by Americans, Travis believes the opportunity to maximise the EFL is staggering. Leyton Orient is currently in the third tier of English football, having spent time in the fourth tier and non-League. The club is looking to bring in new investment to help stabilize its finances and potentially move up the leagues.